Knickers Model's Own: A year of frugal fashion
Grief and fashion. Surely the two don’t mix?

In 2014, Caroline Jones lost her mother to cancer. Amid her grief, she was determined to raise money for Cancer Research UK, a charity her mother had supported for 13 years.

Determined to put her heart and soul into this ambitious task, Caroline embarked on a solo fundraising project by styling herself in a different outfit each day throughout 2015. Only pre-loved clothes found in Cancer Research UK shops were permitted (knickers model’s own!).¬†Every day Caroline posted a photo on social media asking for donations to her campaign. Caroline rapidly gained a loyal following and her 365 outfits in 365 days raised tens of thousands for Cancer Research UK.

Knickers Model’s Own is a homespun idea that continues to flourish. It offered Caroline light relief from the darkness of losing her beloved mother. The challenge pushed her emotionally and creatively but ultimately she turned her grief into a triumph and a legacy.¬†

This beautiful and inspiring book not only tracks Caroline’s progress over the year but also shows you how to put together outstanding outfits on a budget. Drawing on Caroline’s innate sense of style, her ability to pick n’ mix her way across the fashion decades and her tendency to bend the sartorial rules, this book will inspire you to embrace the endless possibilities of pre-loved clothes and see for yourself that frugal fashion is for all. Knickers Model’s Own is dedicated to Caroline’s Mum, Mary, and everyone touched by cancer.

I was asked to help bring this project to life.

The original concept was to create a book of Caroline's pictures that had been posted on her Facebook page in 2015.

The design was created and the help of Rankin was enlisted to create a memorable front cover, and we had an added bonus when Jason Bell shot an exclusive portrait of Caroline especially for the book.

Published by Michael English Publishing for Cancer Research UK the book is available on-line from this link.